Alumni stories – SoLucy
How did the idea behind SoLucy come about, only 4 weeks into the program?
Nico: When starting my journey at Hyper Islandadc视频在线观看 I realized quite quickly that this experience has the potential to give me much more than a great opportunity to explore the creative industry. When entering the “Hyper bubble”, it gave me a sense of freedom in regards to both time and money (due to CSN).
I always had this vision of creating a company that allows everyone to be themselves and this was the perfect moment to start the building process.
adc视频在线观看The first idea behind was to create an agency that mirrors everything we do in Hyper Island to enhance our learning experience. If we had a programming module, the idea would be to find a client and code for them for free, for example.By doing this we would learn a lot at Hyper, we would learn a lot from “clients”, but foremost, as entrepreneurs, we would understand the needs in the industry a lot quicker.
At that point, I knew that we had 18 months of freedom to fail, learn, and build the fundamentals of this company for it to be fully ready for us to step into after our internship.
Tell us a bit about SoLucy.
Erik: It’s all in the name really, The discovery of the Lucy skeleton forever changed researchers’ understanding of how Homo sapiens evolved, and brought hope to find what made us human.
With the Latin meaning of Lucy being “light” and in the urban dictionary: “A girl who you want as your friend, nobody will quite understand you as Lucy does.” It was our solution for a name.
Today, we’re an agency that creates innovative digital solutions, shines a light on critical insights, and provides design, branding, and marketing that understands you and your audience better than anyone—bringing hope about what makes us human.
adc视频在线观看Solutions + Lucy = SoLucy.
What learnings drove you to where you are now with your company, and how did your Hyper Island experience allow you to transform what you are doing now?
Erik: The core Hyper Island elements of self-leadership and self-awareness really helped us set our course; we could dare to take risks to achieve what’s important for us. We both have a passion for understanding people, making the world a better place and we love the word “relevant”. Can we design relevant value out of human insights (data) for purpose-driven businesses? Yes, we can.
Thanks to Hyper Island I gained different ways and processes to, in creative and innovative ways, solve unfamiliar problems. BTW, Experienced-based learning, is basically what all entrepreneurs are doing. Therefore it felt very natural to use tools and models provided by Hyper Island straight away.
I often say that Hyper Island provided us with a new, common language that if used correctly, allows us to work efficiently, creatively, and become profitable—together.
Nico: I always had a curiosity for human behaviors and found it interesting to see how people interact with each other online and offline. I realized the importance of data and how we can use it as digital proof for human behaviors. So we, as SoLucy, were in this loop from the start ,but really struggled with our angle to the industry and how we can provide unique value to our clients.
adc视频在线观看For a short period of time I tried the famous “fake it till you make it”, but that quickly flew out the window. It was never a suitable mindset for me, as I wanted to be here to provide genuine value, and I could only do so by staying true to myself and mastering my craft.
Hyper Island gave me all the tools I need to keep on developing my skills and extract the greatest learnings of every experience through reflection.
What was it like to study and run your own startup simultaneously?
Erik: It has been a lot of weekends and evenings with changing priorities It has been scary and tiring, but it’s the best thing I have ever done. I think we worked almost every Sunday since we started school, more because we felt like doing it than it being a must.
We always set out to put school first, and SoLucy second, while doing projects. This was for two reasons:
- We believe in commitments being made as much as promises being made.
- Double up the failures/learnings. We both set out to do our best and get the most out of our education.
Overall, I would describe doing it simultaneously as a great chance to apply all your learnings, cluster new industry contacts, and utilize possibilities. I have been able to channel pretty much everything I’ve done and learned at Hyper Island, and our projects, into our startup. I think it’s weird that more students aren’t doing this.
Nico: It was an extremely rewarding experience. It enhanced my learning at Hyper a lot because all of a sudden, everything that we did and went through at Hyper becomes tangible and applicable at your company.
adc视频在线观看When running a startup, alongside studying at Hyper, you also face so many challenges that you wouldn’t experience at Hyper: How to create business cases, how to pitch, how to handle deals, and how to fully implement your deliverables, just to name a few. These are all valuable experiences to go through no matter what job you end up having in the future.
You’re now working with Norrsken, where you are co-creating their Student Innovation Lab. Tell us about that.
Erik and Nicoadc视频在线观看: It was clear to us as soon as we heard about that we wanted to work there, as members. We want our brand, SoLucy to be associated with what social impact the Norrsken Foundation enables, and at the same time be in an environment with other people that share our values and goals.
adc视频在线观看Little did we know that Oskar also was thinking about a platform to establish and move driven students closer to the digital, tech, and impact scene. Even though that guy seems to eat, sleep, and rave “Norrsken”.
Together we have co-created the Student Innovation Lab, where SoLucy has had the privilege to be creators, but also the first batch. Testing our process and providing value to members of Norrsken, SoLucy has developed, evolved, and fueled up with clients, portfolio-worthy reference cases, insights, feedback, and most importantly, a lot of valuable relationships.
adc视频在线观看It’s a platform that easily could be described as one of the best possibilities for students to establish your startup, freelance career, or agency in the industry and Stockholm today. This is the first published piece about it, yet we have already had students work with us in projects, and received interest from students to join and students wanting to write their thesis about it.
adc视频在线观看We just hope that the next batch is already writing their mail of interest to us.
Oskar: As a Hyper Island alumni, I know that sometimes it’s all about being in the right place at the right time. During my studies I tried to be involved in a lot of different communities and connect with people around me. Hyper Islandadc视频在线观看 students are known for being doers that deliver high-quality work, and many of our members at Norrsken House have been collaborating with Hyper students in the past. I wanted to develop a platform that can facilitate that connection in a better way. And this is the first experiment that we’re trying out.
How did you connect with Hyper Island alumni?
Erikadc视频在线观看: Through the holy Alumni triad, HyperMail, LinkedIn, and on campus. Oskar, for instance, did a lecture for our class about Norrsken, their mission as an impact hub, and their position in the market. We established contact after that and pretty soon we were doing a “check-in” together, drinking coffee at Norrsken.
adc视频在线观看But Hyper Island Alumni seem to be everywhere! Since launching, I have even had different alumni reach out to me for various reasons.
What was it like to study at Hyper Island?
Erik: I got a PHD in myself. I learned how to get paid doing what’s important and fun to me, and I met Nico together with other friends and beautiful people. I would say it’s one of the most important things I have ever done.
Nico: I have mixed feelings about the experience. It was mentally pretty tough, since the industry and environment was all brand new to me. So I had to work hard to understand it and find my role in it. It was hard to look yourself in the mirror and start an internal journey, and expose parts of that to 50 other people that you never met before.
With that said, it was one of the best experiences I’ve had. It got me to where I am in a short period of time, and it made me understand what is important for me. I got the chance to understand my creative side, and turn that into a business. I will forever be grateful for that.
Oskaradc视频在线观看: It was a great experience for me. I learned a lot and made friends for life. I learned how to solve problems and find creative solutions to complex problems. I think that’s one of the most valuable skills to have, because you never know what you’re up against. Learning how you learn, and finding ways of staying curious is crucial in today’s society. I have a lot to thank Hyper Island for.
Do you have any advice for incoming Hyper Island students?
Erik: Do, do, do! There will not be a better time to experiment than during your time at the Island. Take risks now!
Nico: Nothing comes for “free”. The journey is what you make of it. Do as much as you can, and it is OK to fail. Keep your focus through tough times, and remember to enjoy the ride.
Oskaradc视频在线观看: Trust the process and try to make the most out of your time at Hyper. Explore, try, test, fail, learn, develop, and overcome. Hyper Island is a unique place where you get to experiment with a lot of things and collaborate with others while doing so. Find your inner courage and dare to speak your heart’s truth.
Anything else you would like to add or mention?
Erik: DO! Haha…And always feel free to reach out to us regarding SoLucy, the Student Innovation Lab, or anything else.
Oskar: We’re always looking for talented people. Feel free to reach out to me personally and/or apply to one of our job openings at Norrsken. Also, don’t forget to apply to join the Student Innovation Lab if you’re up for the challenge.